Colgate Palmolive
Prescription Pet E-commerce
B2B2C platform for vets and pet parents
Hill’s to Home is a Colgate-Palmolive B2B2C e-commerce platform that generates over 2 billion dollars in yearly sales by connecting clinics and pet parents around prescription and wellness nutrition.
key
responsibilities
UX Strategy / Research / UX Design / UI Design / Usability Testing / Design System / Style Guides
Project Overview
Hill’s to Home is Colgate-Palmolive’s number one vet recommended B2B2C e commerce platform for wellness and prescription pet nutrition. The strategic UX/UI redesign unified vet and pet parent portals, modernized the design system to meet WCAG standards, and streamlined approvals and ordering across this high volume home delivery ecosystem.
Challenge / Solution
Solution
The solution was a user centered redesign of the linked vet and pet parent portals, guided by data from real workflows and support trends. The work focused on modernizing the shared design system in Figma, aligning the experience with WCAG accessibility standards, and simplifying key flows for approvals, refills, and repeat orders. This systematic effort led to a 35% drop in vet approval time per order, a 20% increase in orders coming from Hillspet.com into Hills to Home, a 40% reduction in portal related support calls, and faster releases supported by a more consistent UX.
PROCESS: UX STRATEGY ROADMAP
The UX Strategy Roadmap for Hills to Home follows five phases, from research and requirements through UX and UI design, evaluation and iteration, implementation, and product launch evaluation. Each step is grounded in user insights, business needs, and clear success metrics.
In every phase, product, design, and engineering partner with Colgate pet nutrition teams and clinic stakeholders to shape decisions. This shared process creates a clear path from discovery to build and supports ongoing improvements to the Hills to Home experience.
The redesign’s core philosophy was to evolve Hills to Home from a fragmented ordering utility into a unified, human centered prescription nutrition platform that connects clinic workflows with simple, accessible home delivery for pet parents.
User Interface Design
The culmination of extensive research, strategic thinking, and creative design resulted in a refreshed brand identity. The designs exceeded Blanc 4’s expectations, setting a new benchmark for tech branding.
The finalized Hills to Home interface brings the design system to life, turning structure and clarity into a cohesive experience that guides veterinarians and pet parents through prescribing, approving, and ordering nutrition. Redesigned as a smarter home delivery companion, the platform now offers reassurance, simplicity, and transparency, strengthening clinic trust and pet parent confidence in every order.
Achievements
Real world results from the Hills to Home e commerce platform, demonstrating measurable improvements in clinic efficiency, pet nutrition adherence, and user experience.
Faster approvals
Repeat orders
Fewer steps
Accessibility coverage
Testimonials
These testimonials from veterinarians, clinic staff, and pet parents provide third party validation that the Hills to Home platform delivered real results, strengthening trust in the service and confirming the impact of the new UX on daily prescribing and ordering.
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“Hills to Home made our clinic’s home delivery simple. We spend less time chasing approvals and more time with pets.”
⸺ CLINIC
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“Ordering my dog’s food is easy now. I see what my vet recommends and I never run out.”
⸺ PET PARENT
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“Hills to Home made our clinic’s home delivery simple. We spend less time chasing approvals and more time with pets.”
⸺ VETERINARIAN
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“Ordering my dog’s food is easy now. I see what my vet recommends and I never run out.”
⸺ PET PARENT
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“We used to get constant calls about order status. Since the redesign, clients understand what is happening and support tickets have dropped.”
⸺ CLINIC MANAGER
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“Hills to Home fits right into our daily workflow now. I can review diets, approve orders, and see what’s pending in minutes instead of jumping between systems.”
⸺ CLINICIAN
